Donate Life ECHO

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AMAT Teams Up with DLA to Develop New National Observance: Donate Life ECHO

The Association for Multicultural Affairs in Transplantation (AMAT) and Donate Life America (DLA) joined forces to develop Donate Life ECHO, which stands for Every Community Has Opportunity. It will be celebrated the second and third full weeks of each July (July 12 – 25, 2015), as a nationwide observance designed to reach multicultural communities. The new observance will be translated into multiple languages, including Spanish. Done Vida ECO, which stands for Esperanza, Comunidad y Oportunidad, translates to “hope,” “community,” and “opportunity.”

The new observance has two objectives: one is to focus on the power of sharing one’s personal decision to register as an organ, eye and tissue donor with members of one’s community; the second is to encourage registered donors to ask members of their personal networks and extended communities to talk about organ, eye and tissue donation and register as donors. Through the ECHO concept of reiteration and repetition—with people sharing the life-affirming message of donation within their community—more lives will be saved and healed. Multicultural communities play a critical role in America’s transplant system. They save and heal lives as donors of organs, eyes and tissue, need life- saving kidney transplants in disproportionately high numbers, and serve patients and families as healthcare professionals.

The tool kit (with stories, graphics, and implementation ideas) can be found at these links:

http://www.amat1.org/programs/echo/
http://donatelife.net/echo/

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